a cult of culture

Image result for logos brand clothing


They’ve created the perfect ad. One that encompasses everything accepted in our society. Whether it’s the stereotype of those people and their typical behavior or something incredible and new, advertisers have created a way to capture our attention. It’s a mood or feeling that when you have the product you are accepted. We have a society now where we are fit into these groups of what we like and it makes us belong. But what makes us so different from everybody else? We have become a cult- ‘a social group defined by its religious, spiritual, or philosophical beliefs, or its common interest in a particular personality, object or goal.’ We all want to fit in and belong in our world that we embrace the values of everyone else. It’s quite similar to culture- ‘the customary beliefs, social forms, and material traits of a racial, religious, or social group and the characteristic features of everyday existence.’ It seems like instead of embracing individual ideas, we worship this perfect creation. It’s the strategy of advertisers that just makes it seem that it’s not just a want, it’s a need. The logos on our clothing have become more than just a brand- they are now a necessity into the acceptance of our society. We are made to think by these advertisers that without a certain brand we are outcasts from the popularity of these ‘cults’. But it all seems like a trick. The clothes don’t bring you happiness but rather the following that they’ve created. And at this point it doesn’t seem like it’s going to end. 

Comments

  1. UnknownDecember 6, 2017 at 6:07 PM

    Very thought provoking and insightful Gabi! I especially agree with the part where you talk about advertisements creating stereotypes to brand their products towards certain groups of people. Connecting advertisements to our culture shows how companies try to create a false image/perception of who we are as people to give us a sense of community. I found where you talked about logos not just being a brand but who we are as a member of society, very personal because I can relate to my experiences with desires for certain brands in the past.

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