why do we want?

Image result for needs in advertisement
It’s a simple question asked with a much deeper meaning that is rooted far below our common viewing. We all want certain things in our life- to succeed, to be happy and healthy (emotionally and physically), to be knowledgeable, etc. But with some things we are made to think that we need them. Advertisers use our needs to cater their products toward us so we will buy their brands and advertise to more people, continuing the chain of consumerism. Certain needs of ours then make us want to feel accepted others by the brand we wear, what we eat, or what we have. Jib Fowles addresses these needs as our 15 basic appeals- need for sex, affiliation, guidance, prominence, attention, autonomy and aesthetic sensations as well as our need to nurture, aggress, achieve, dominate,  escape, feel safe, and satisfy curiosity. With these needs, we then become people who want their needs to be fulfilled and result to different products to address these needs. We become intertwined into a cycle of searching fulfillment, buying items, and not being fulfilled so we continue with other products until we are happy. However, as most people probably know, single items won’t bring us all this fulfillment that advertisers say we will get..
And we become lost, a painted picture of brands that is all mixed up within us that we don’t know where or who we belong to.
And it starts all over again. so that businesses will continue making money and we will continue spending it.  

Comments

  1. Priya MJanuary 4, 2018 at 10:36 PM

    I completely agree! As teenage girls, marketing is especially targeted towards us because of our insecurities, that they have created. We all long to be thinner or have a bigger bust or butt or clearer skin or thicker eyebrows or a different nose, because we have seen the "ideal" girl, and we all want to be her. We want to have her perfect eyebrows, and hey! This (insert branded product) can make you have the perfect brows just like her! If you just wear these (insert branded clothing), you can fit in just like her! I find this very scary because little girls are getting the image that they are not good enough, establishing body dysmorphia from a young age. This is extremely troubling. Very well written article :)

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